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Have you ever notice the trend when someone surfs the net? When you put a key word in any search engine and hunt for a related web site how many web page of the search engine do you surf? Normally the answer to this question is one to two pages. When asked how many websites mentioned on these two pages will you open, the answer would be again vary and usually limited to first 10-20. Making a website rank among the first 10 -20 websites among all the websites on that specific search engine is not that easy. Marketing success with the help of SEO means making the website rank as high as possible, attracting as many prospective clients and customers as possible to click the website and go through it and finally buy the product or services mentioned in the website. The Search Engine Optimisation can reap successful marketing ventures for you if you take the following issues into consideration: 1. Keywords : The Keywords are the heart of any SEO activity. More the popularity of the keyword more is the traffic and visitors to your site. Be sure that the theme of your site is reflected by the core key words. The costing of the SEO depends on the keyword bidding. 2. Linking of subpages from the home page : The relevance of the subpages has to be taken for consideration. The attitude of the search engine is very typical. The relevance of the subpages is scored from top to bottom. The deeper the subpage with a website lesser is the relevance. This relevance factor affects the accessibility of the pages by the spider. The clicking on a series of links should facilitate the accessibility of every page by the spider. Most of the search engines do not spider beyond some depth. 3. Keywords in text links : Take care that the text links have the key word. The text link should point to your web pages. If your site is about mobiles, take care that you post a text-link to your site for some other website, and this text -link or hyperlink that is pointing to your site should contain the word "mobile". If you make any mistake in this then the search engine is supposed to misunderstand and give erroneous results. 4. Number of Pages: To increase the marketing efficiency of the search engine optimization, maximize the number of pages in your website. 5. Web Hosting Service: Make sure that the web hosting service provider is trust worthy and he assigns a specific IP address to every domain. The quality of the web hosting service provider is of vital importance. The success of the SEO also depends on the Search Engine Marketing and Search Engine Promotion
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